Fujifilm approached with a challenge: create a more engaging way to present print samples for their Acuity Ultra LED printer—something that would stand out and spark curiosity the moment it hit a desk. Their previous concept, featuring a woman in a yoga pose to highlight flexibility, didn’t quite land the way they’d hoped.
Working within the constraints of the existing packaging net, I reimagined it as a tongue-in-cheek New York–esque pizza box. Drawing inspiration from classic takeout design, I wove Fujifilm’s branding into a playful concept full of pun-driven copy—like “Hot Off the Press”. The result was a memorable, humorous B2B marketing piece that delivered both print samples and a smile.
